In many situations, rather than logic primarily emotions guide our decision-making. The more complex our upcoming decisions are, the more irrational we behave. Can AI bring some logic into the behavior to predict a more accurate outcome?
Efficient management of opportunities in B2B sales is still a matter of gut feeling for many companies. In this article, we use a typical sales scenario to show where the problem in managing sales opportunities lies and how scientific methods can help to overcome these problems.